For snoring aid SnoreStop, we proved we have a head for business by leveraging the first human billboard space on eBay. Our client placed the winning bid to put a SnoreStop logo on Nebraska native Andrew Fisher’s forehead for a month, turning him into a media darling in the process. With our PR efforts, sales increased 5-fold in the media maelstrom that ensued.
Crier’s coverage for the body-
contouring laser Zerona is a stand-
out in a market fat with competition. We leveraged media relations, online banner ads and attention-grabbing “Melt your muffin top”-clad street teams and guerrilla building projections. The result? 7 minutes on Dr. Oz, features on The Doctors, GMA, Today Show, CBS Early Show, plus monster hits in Elle, Self, Harper’s Bazaar, and major market dailies.
A steady diet of dietiticans. We’ve been working with dietiticans, personal trainers and other health and wellness influencers since the very begining. Our work for the Dole Nutrition Institute helped put “superfoods” on the map.
From diet delivery services, nutrigenomics, to life-saving medical devices, Crier’s team is FDA savvy and can build both B2B and B2C integrated campaigns that have a measurable impact.
Health & Fitness PR
For snoring aid SnoreStop, we proved we have a head for business by leveraging the first human billboard space on eBay. Our client placed the winning bid to put a SnoreStop logo on Nebraska native Andrew Fisher’s forehead for a month, turning him into a media darling in the process. With our PR efforts, sales increased 5-fold in the media maelstrom that ensued.
Crier’s coverage for the body-
contouring laser Zerona is a stand-
out in a market fat with competition. We leveraged media relations, online banner ads and attention-grabbing “Melt your muffin top”-clad street teams and guerrilla building projections. The result? 7 minutes on Dr. Oz, features on The Doctors, GMA, Today Show, CBS Early Show, plus monster hits in Elle, Self, Harper’s Bazaar, and major market dailies.
A steady diet of dietiticans. We’ve been working with dietiticans, personal trainers and other health and wellness influencers since the very begining. Our work for the Dole Nutrition Institute helped put “superfoods” on the map.
From diet delivery services, nutrigenomics, to life-saving medical devices, Crier’s team is FDA savvy and can build both B2B and B2C integrated campaigns that have a measurable impact.
