CASE STUDY:
VITALICIOUS
When healthly baked goods company Vitalicious asked us to take over
their social media efforts they had 4,000 Facebook fans and 1,800
Twitter followers. In five months, we upped their Facebook fans to over
9,000 and Twitter followers to 2,617. One year later, we're at 22,500 and continue to attract new fans and followers with a steady diet of interaction and promotions. Our "Walking Man" sweepstakes with Nike garnered
over 3,000 entries, our Costco photo content got people posting pics for product, our weekly
"Tastymonials" garner dozens of comments and the "Fan of the Month" populates Facebook with fun fan photos.
CASE STUDY:
ERCHONIA LASER HEALTHCARE
Erchonia, manufacturers of the Zerona body contouring laser wanted to
leverage social media to build interest for thier fat zapping laser and to
quell misinformation circling the web on this new technology. Our
strategy was three-fold: create and populate Facebook and Twitter
pages, comment on blogs and produce original content which could be
spread across social media channels. Their social networks have
already grown to over 700 fans each and with each piece of
disinformation we find, we debunk it with posts dedicated to the facts.
One example of some original content we generate for Zerona is this
short video promoting how the 3 inches of fat the laser erases can make
a difference in more ways than one.
CASE STUDY:
SEAPOINT FARMS
For the country's largest edamame distributor, Seapoint Farms, we used
social media to spread information about their products and recipes
while using Twitter to reach out to cooks and edamame lovers. In three
months we created 400 Twitter followers and 80 Facebook fans.
Looking to develop some pass along content, we created a quirky
stop-motion "Soymation" video for Seapoint's roasted flax-infused soy
snacks. It aint "Mr. Bill" but our own Bill, Bill Hoversten, SVP of business
development, did do the voice over. Yes, he still has his day job.
Ever hear of Roxy, the green tea loving Bichon? She loves our client's brand, Village Tea in particular: