Samantha Dark, Crier’s New York chief, worked with top hair stylists Warren-Tricomi for two years to help expand their media presence and launch a new LA-based salon. By inviting beauty editors at leading fashion publications to get haircuts with Edward Tricomi and color with Joel Warren and creating a VIP card program for beauty media to use at their discretion for complimentary hair service, Samantha was able to build media loyalty for the brand.
Samantha was also able to launch Warren-Tricomi’s Los Angeles salon with maximum media fanfare. The large grand opening event coupled with a series of celebrity suites during the Oscars and Grammy’s where Edward and Joel worked on celebrities, publicists, agents and other LA taste-makers, helped further solidify Warren-Tricomi’s LA presence.
