When Vita-Mix asked Crier Communications to launch the company’s first new product in 15 years – the Vita-Mix 5200 – Crier was charged essentially with reintroducing Vita-Mix to the media. Crier went straight to the top tastemakers in the country to secure individual, in-person demos.
On the heels of media placements with the Associated Press, The New York Times, The Washington Post, Newsday, U.S. News & World Report, Country Home, Maxim, Men’s Journal, The View and CNBC’s Power Lunch, the launch campaign for the 5200 successfully re-established the Vita-Mix brand as the premier manufacturer of multi-tasking kitchen machines.
