Although Turtle Island’s Tokurky brand was already well established as a vegetarian alternative for Thanksgiving, most consumers didn’t realize Tofurky also made Deli Slices, Tempeh products and other items that had a decidedly year-round appeal. Now they do.
Media placements include: The Rachael Ray Show, Jimmy Kimmel, The Colbert Report, Good Morning America, and Fox Business News, as well as in leading newspapers such as The Los Angeles Times, Wall Street Journal, and The New York Times. Crier developed a highly successful online promotion called Tofurky Tuesdays designed to encourage even normally implacable meat-eaters to eat a vegetarian meal once a week.
