When SnoreStop approached Crier Communications to help build its brand awareness, we didn’t need to sleep on it. Instead, we immediately jumped on the story of a young man from Omaha, Nebraska, named Andrew Fischer who was auctioning off on eBay the use of his forehead for one month as advertising space. 
Sure enough, SnoreStop emerged as the winning bidder, and Crier promptly dreamed up a rapid-fire international public relations campaign that both helped position our client as a trend-setting company and position Andrew as a coveted media draw.
Within the very first day of our campaign, SnoreStop and Andrew were being covered and solicited by media outlets as diverse as the Associated Press, Wall Street Journal, Good Morning America, CNBC, Christian Science Monitor, and Inside Edition – most using the Head For Business description of Andrew found in our original press release. And that was only the beginning – over the days that followed, SnoreStop and Andrew were inundated with more press attention than they could even handle, including hundreds of radio interviews all around the world.
Unlike some PR campaigns that burn out as quickly as they are ignited, Crier was able to keep the media momentum going by issuing a series of follow-up business and lifestyle releases, arranging for press tours and personal appearances, developing special events, and coordinating a still-ongoing national search for the next “Forehead Guy or Gal.”
As a result of our efforts, SnoreStop saw an instant five-fold rise in online sales and is enjoying more public recognition and industry attention than ever before. Just another way Crier helps keep its clients in the forehead – make that forefront – of the news.
