We launched this unknown skincare brand online in August 2010 with a free sampling campaign to over 200 top beauty blogs nationwide. Using the burgeoning power of social media, we initiated competitions, giveaways, informational webinars and other online marketing tools to instill consumer recognition.
Top tier media reviews included InStyle, Marie Claire, Real Simple, The New York Times, LA Times, DailyCandy, as well as inclusion on the hit TV show Dr. Oz, touted as the next miracle in skincare. With such a successful media campaign, Miracle Skin Transformer increased distribution to Bergdorf Goodman and Sephora stores nationwide in 2011.
