When Crier first aligned with Helen’s Kitchen, the family-owned brand behind a line of all-natural frozen tofu dishes and other healthy entrees had extremely limited distribution on the West Coast only. Recognizing the importance of generating trade coverage that could open the door to additional retail opportunities, Crier undertook an aggressive campaign that in relatively short time resulted in significant food industry publication placement. Today, Helen’s is sold in stores throughout the U.S. and Canada. Media placements include Good Morning America, the Today Show, Women’s Health, Huffington Post, and AOL Small Business.
