Crier was hired to secure national media visibility for a new, non-invasive, body-contouring laser from Erchonia called the Zerona. In a cluttered market and an uncertain economy, it was no simple task. Crier worked to differentiate the Zerona laser from competitors in the market, pitching before and after stories of people who were ready to lose extra inches but were not interested in something more invasive and drastic such as liposuction.
The strategy paid off; Crier was able to secure a national before and after segment on the national CBS show “The Doctors,” ensuring the Zerona laser would be launched with a media buzz strong enough to interest both potential patients and doctors. Post FDA clearance, we secured all national network morning show including the Today Show, CBS Early Show and Good Morning America.
Click HERE to view our many TV and print placements for Zerona.
