When EBOOST approached Crier in 2007 to launch an energy supplement drink powder, the market for energy drinks and supplements was already maxed out. To gain traction in a cluttered market, Crier distinguished EBOOST from its competitors as a performance jet-setting, celebrity accessory.
Resulting media placements generated millions of impressions among A-list media including InStyle, Marie Claire, Forbes.com, Time Out, USA Today, and TMZ.com, and allowed EBOOST to secure distribution with high-profile hospitality and retail outlets, as well as Virgin Airlines.
