Samantha Dark, head of Crier’s NY office and Beauty division, started working with Dashing Diva in 2005, when they opened their first nail salon in New York’s West Village. Samantha coordinated a successful launch event, packed with over 200 beauty editors, tastemakers and socialites and kicked off the hugely popular weekly series, “Girls Night Out,” during which customers enjoyed salon services and free Cosmos. This initial promo has now become a part of their signature service in every Dashing Diva nail salon, now totaling fifteen.
Samantha secured a mention or product placement in nearly every fashion publication, over 100 top beauty blogs and secured an AOL video shoot on location with singer Jennifer Hudson that was streamed online to over 50 million viewers. Each subsequent season, Samantha organized the Dashing Diva nail tech team to give backstage manicures to models at over 25 shows during New York Fashion Week, including top designers such as Charlotte Ronson, Isaac Mizrahi, Trina Turk, Tory Burch and J Mendel.
Today, firmly established in the minds of consumers, press and the fashion industry, Dashing Diva has become the go-to nail salon in New York, Los Angeles and other areas across the U.S.
