Barbara’s Bakery – a nearly 40 year-old player in the natural and organic food category – hired Crier Communications to grow brand awareness, increase sales, and launch new products for this visionary company. Crier immediately went to work to position Barbara’s as a pioneer in the field and a leader in environmental stewardship and community service.
Ongoing placements in national consumer health, parenting, men’s and women’s general interest media have built Barbara’s reputation as a delicious yet health-minded alternative to mass-market cereals and snacks. Media hits include: Parenting mag, Better Homes & Gardens, MSNBC, USA Today, Real Simple, Reuters and Health mag, to name a few.
