How do you do battle with beauty brands fecklessly spending $95,000 for a single ad in a top women’s magazine and countless millions on TV? Intelligently.
We cut the competition to size by pursuing desksides and events not only with top beauty magazine editors, but with major media outlets like the Wall Street Journal, USA Today, Good Morning America and top beauty bloggers that move mountains of product with what they report.
Our mix of “earned” media (PR placements), “owned” media (Facebook + Twitter campaigns, and promotions) and “paid” (strategic advertising) is our recipe for success.
Our New York City and Beverly Hills offices are in the beauty epicenters and our connections with media as well as with dermatologists, estheticians and cosmetic surgeons are unmatched on both coasts. Read our backgrounder or put on your war paint and call us!